I spent over half a

decade working with

brands and agencies

to understand how design

works in this industry.

I spent over half a

decade working with

brands and agencies

to understand how design

works in this industry.

I spent over half a

decade working with

brands and agencies

to understand how design

works in this industry.

I was fairly disappointed
to know that "industry

standards" were pretty low.

I was fairly disappointed
to know that "industry

standards" were pretty low.

I was fairly disappointed
to know that "industry

standards" were pretty low.

Designers were being made

into soulless, safe playing

and "no-fun" machines. They

had no opinions of their own.

Designers were being made

into soulless, safe playing

and "no-fun" machines. They

had no opinions of their own.

Designers were being made

into soulless, safe playing

and "no-fun" machines. They

had no opinions of their own.

They used deadlines as a

weapon to convert their

kind into a version
like themselves.

They used deadlines as a

weapon to convert their

kind into a version
like themselves.

They used deadlines as a

weapon to convert their

kind into a version
like themselves.

This view of the industry left me burnt out,
disinterested and demotivated.

This view of the industry

left me burnt out,
disinterested and demotivated.

This view of the industry

left me burnt out,
disinterested and demotivated.

I took a significant

amount of time to

understand myself

and found out that....

I took a significant amount of time to understand myself and found out that....

I took a significant amount of time to

understand myself and found out that....

I am an absolute weirdo.

I am the type of person who would dream about

creating a chair that would gradually

give "that relative" a back ache.

I am the type of person who would

dream about creating a chair that

would gradually give "that relative"

a back ache.

I am the type of person who

would dream about creating

a chair that would gradually

give "that relative"

a back ache.

I fell in love with...

dark humor

dark humor

dark

humor

exaggeration

exaggeration

exaggeration

observational comedy

observational comedy

observational

comedy

I wondered what lies in the intersection

of Humor and Design.

I wondered what lies in the intersection

of Humor and Design.

I wondered what lies in the intersection

of Humor and Design.

I am on a mission to extend the idea of Humor by

Doing the most stupidest shit... I will rest when

I have blurred the boundaries of marketing, physical

products, events, pranks, stunts and Art!

I am on a mission to extend the idea of Humor by

Doing the most stupidest shit... I will rest when

I have blurred the boundaries of marketing, physical

products, events, pranks, stunts and Art!

I am on a mission to extend the idea of Humor by Doing the most stupidest shit... I will rest when I have blurred the boundaries of marketing, physical products, events, pranks, stunts and Art!